RF Technologies was founded it 1987, pioneering early remote alarming technology for senior living communities and maternity wards, and their branding hadn’t changed much since then. After more than 10 years without a major product launch, they were entering a new era of innovation.
Leadership tasked me with refreshing the brand to reflect this promising new chapter of growth. I brought in sharper accent colors, bolder fonts, and cleaner layouts to position the brand as the industry leader in life safety technology.
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Type: Brand Refresh (In-House)
Role: Strategist, Sole Designer
Duration: 12 weeks
New Brand Guide
Poster
Social Media
Presentation
Monthly Culture Office Signage Campaign
Product Launch: Flyer, Email, Social Media